Sports Goods Export Promotion Council

Sports Goods Export Promotion Council

In India, launching a sports goods company can be quite profitable because of the rising need for athletic and fitness products. The following are important actions and things to remember

Determine the tastes of your intended audience. Think about things like age, gender, and your interests in particular sports.Determine the tastes of your intended audience. Think about things like age, gender, and your interests in particular sports. A thorough business plan should be created, detailing your objectives, target market, marketing approach, and projected financials. Provide information about your suppliers, price policy, distribution methods, and line of products. For sporting clothing and equipment, cultivate ties with reputable manufacturers and suppliers. Ascertain that the products' quality satisfies industry norms.


To maintain a pricing advantage over competitors, haggle for advantageous conditions with suppliers.Take into account selling your goods both offline and online. To reach a larger audience, create a website or collaborate with well-known e-commerce platforms.

Take into consideration the prospect of developing a physical store, particularly in places where there is a significant concentration of sports fans. To advertise your sports products company, create a compelling brand identity and marketing plan.

To raise brand recognition, make use of influencers, social media sites, and sporting events. Register your company with the relevant government agencies. Select a private limited corporation, partnership, or sole proprietorship as your preferred business structure. Obtain the licenses and permissions needed to run a sports products firm.

To foster loyalty and trust, deliver top-notch customer service. Provide easy return policies, warranties, and after-sales support. To make your goods and services better, gather and respond to consumer feedback.

To make your goods and services better, gather and respond to consumer feedback.

To reach a larger customer base, think about expanding your product line. Include gear and equipment for a range of fitness and sports pursuits.


Keep abreast of market developments and launch new items in line with them.

Control quality by making sure that every product satisfies requirements. To keep a positive reputation in the market, test and examine products on a regular basis.

To foster client confidence, provide warranties or guarantees on your items.

Meet prospective clients, suppliers, and business associates by going to sporting events, trade exhibits, and conferences.

To increase the size of your clientele, work with fitness facilities, schools, and sports teams.


Governments create Export Promotion Councils (EPCs) as institutions to encourage and assist their nation's enterprises' export endeavors. The aforementioned councils are essential in augmenting the competitiveness of indigenous industries inside the global marketplace. The following are the main goals of Export Promotion Councils:

Market Development:

Export Processing Companies (EPCs) search for and investigate new export markets. Regarding possible export destinations, market trends, and prospects, they offer firms useful market intelligence and information.

Facilitation of Trade:

EPCs provide advice on trade laws, customs processes, and documentation needs to help exporters navigate the challenges of conducting business internationally. They help firms by making the export procedure easier.

Finance for Exports:

EPCs frequently work with financial institutions to assist exporters in gaining access to financial resources, such as export credits and insurance, in order to lessen the risks involved in doing business internationally.

Quality Standards and Certification:

EPCs strive to guarantee that exporters' goods and services adhere to global quality standards and certifications. As a result, items have more credibility on the international market.

Collaboration and Networking:

Exporters can construct partnerships and networks by using the platforms that EPCs provide for them. Through information and experience exchange, this collaboration promotes a positive export community.

Promotion of Packaging and Branding:

To increase the attraction of their products to customers around the world, firms can work with EPCs to create packaging and branding strategies that work.

Document Required

  • IEC number that is issued by the concerned regional licensing authority.
  • The competent authority grants a permanent Account Number (PAN).
  • Company's MOA (For Corporate/ institutional/ Private Limited/ Limited company).
  • Self-certified copy of the company's Partnership Deed (For Partnership company and Individual Ordinary).
  • Trust's Deed (For Trusts/ institutional/ Corporate).
  • The certificate issued by the Registrar of Companies concerning the company's registered office change.
  • The last three years' Services Export Data (Foreign Exchange Earnings) has to be certified by the company's Chartered Accountant.
  • Board Resolution or Power of Attorney issued in favor of signing authority if the name of the signing authority is not mentioned in the IEC/ MOA/ Partnership Deed/ Trust Deed of the company/ firm/ Trust. GST registration certificate